2 GANSEVOORT STREET
At the Atelier
From fabric to fit, every element of a Theory garment is meticulously considered and
crafted step-by-step inside our design and innovation center in New York City. Welcome to 2GV.
THE CUTTING ROOM
The Facilities
79,000 square feet of space dedicated to innovation and inspiration in New York City is unparalleled.
Our cutting and sewing rooms feature state-of-the-art machinery that make sure our garments are crafted with the utmost care.
Working under one roof, our teams are able to collaborate across departments and create industry-leading techniques.
The Commitment
Our commitment to quality is a cut above the rest. That’s why each piece goes through countless tiny
tweaks throughout every step of the process, from fabric sourcing to pattern cutting to wear testing.
Because how a garment feels and fits is just as important as how it looks.
Women's Theory Wardrobe
The styles we’ve perfected. 14 styles. Endless possibilities.
Staple Blazer in Admiral Crepe
Treeca Pull-On Trousers in Admiral Crepe
Sleeveless Fitted Dress in Good Wool
Men's Theory Wardrobe
The styles we’ve perfected. 12 styles. Endless possibilities.