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Celebrate Father's Day | Enjoy an exclusive offer when you purchase any full-price men's style*. SHOP MEN T&C apply

New Markdown Added | End of Season Sale | Close out the season with styles at can't-miss prices. SHOP WOMEN SHOP MEN

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Baseball Cap in Motion Wool

null ~~Price reduced from NT$ 3,500 to~~ NT$ 2,450

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Fitted Blazer in Admiral Crepe

null ~~Price reduced from NT$ 18,300 to~~ NT$ 9,150

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Standard Drawstring Pant in Kelso Nylon

null ~~Price reduced from to~~ NT$ 12,200

Purchase 3 Pieces to Unlock Bundle Price

Pleated Wide-Leg Pant, 30'' in Admiral Crepe

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Pleated Wide-Leg Pant, 30'' in Admiral Crepe

null ~~Price reduced from NT$ 10,900 to~~ NT$ 5,450

Classic Straight Pull-On Trousers in Good Linen

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Classic Straight Pull-On Trousers in Good Linen

null ~~Price reduced from NT$ 10,900 to~~ NT$ 7,650

Purchase 2 Pieces to Unlock Bundle Price

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Lynnia Blazer in Sleek Flannel

null ~~Price reduced from NT$ 24,600 to~~ NT$ 12,300

Classic Straight Pull-On Trousers in Fluid Linen

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Classic Straight Pull-On Trousers in Fluid Linen

null ~~Price reduced from NT$ 10,900 to~~ NT$ 7,650

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Vented Blazer in Wool Gabardine

null ~~Price reduced from NT$ 18,300 to~~ NT$ 9,150

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Relaxed Tee in Cotton Jersey

null ~~Price reduced from to~~ NT$ 2,550 - null ~~Price reduced from to~~ NT$ 5,050

Savings on your order with any full‑price men’s style

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Ryder Tee in Relay Jersey

null ~~Price reduced from to~~ NT$ 5,050

Savings on your order with any full‑price men’s style

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Brenan Polo Shirt in Pacific Linen

null ~~Price reduced from to~~ NT$ 7,000

Savings on your order with any full‑price men’s style

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Staple Blazer in Admiral Crepe

null ~~Price reduced from to~~ NT$ 20,500

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WELCOME OFFER
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

BUNDLE PROMOTION
(1) Promotional Period: The Promotional Period is from 1 July, 2025 until further notice. (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy an additional discount upon purchasing, as the case maybe, 2 or 3 items of the same style (as may be designated by Theory from time to time) in any size or color (collectively the “Designated Items”) in one single transaction at Theory Online Stores (collectively the “Discount”). The Designated items, and the number of Designated Items required to be purchased to unlock the Discount, will be specifically marked on Theory Online Stores. Customers are required to add the Designated Items into bag to unlock the amount of the Discount. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.

FATHER'S DAY CELEBRATION PROMOTION
(1) Promotional Period: The Promotional Period is from 13 June, 2026 to 21 June, 2026 (both days inclusive). (2) Designated Store in respect of this Promotion: (i) Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (ii) Theory Stores at Pacific Place, IFC mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza (collectively “Theory Physical Stores”, together with Theory Hong Kong Online Store, the “Theory Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy a 15% discount (collectively “Discount”) upon purchase of one regular‑priced menswear items (the "Purchase Threshold"), in one single transaction at Theory Stores. The Discount will automatically apply at checkout. For the avoidance of doubt, the purchase of a set of MAP Bundles shall be counted as the purchase of menswear item within the Purchase Threshold. (4) General Terms and Conditions: The Discount does not apply to Bundles items, permanent/core and discounted products (the “Excluded Products”). Save and except shopping mall coupons and designated “Gift With Purchase” offers designated by Theory from time to time, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.