Seasonal Sale - New Style Added | SHOP WOMEN SHOP MEN
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Alterations
Theory provides complimentary standard alterations on full-price items purchased in-store or on Theory.com, excluding leather, suede, and beaded fabrics. Requests must be made within one month of purchase.
This offer is not available on any sale items. Alterations can only be processed and completed in retail stores.
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Exclusions
WELCOME OFFER
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
BUNDLE PROMOTION
(1) Promotional Period: The Promotional Period is from 1 July, 2025 until further notice. (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy an additional discount upon purchasing, as the case maybe, 2 or 3 items of the same style (as may be designated by Theory from time to time) in any size or color (collectively the “Designated Items”) in one single transaction at Theory Online Stores (collectively the “Discount”). The Designated items, and the number of Designated Items required to be purchased to unlock the Discount, will be specifically marked on Theory Online Stores. Customers are required to add the Designated Items into bag to unlock the amount of the Discount. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
MASTERCARD LIMITED TIME OFFER
(1) Promotional Period: (i) Theory Physical Stores (as defined below): 1 November, 2025 to 31 January, 2026 (both days inclusive). (ii) Theory Hong Kong Online Store: 1 November, 2025 to 31 January, 2026 (both days inclusive). (2) Eligibility: Mastercard Holders (collectively the “Eligible Customers”). (3) Designated Store in respect of this Promotion: (i) Theory Hong Kong Online Store at hk.theory.com, tw.theory.com, sg.theory.com, au.theory.com; and (ii) Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza (collectively “Theory Physical Stores”, together with Theory Hong Kong Online Store, the “Theory Stores”). (4) How to enjoy this Promotion: During the relevant Promotional Period(s), Eligible Customers can enjoy a 10% discount on regular-priced items at Theory Stores (the “Discount”) by fully settling all spending in respect of the relevant transaction by Mastercard. To enjoy the Discount for purchases made at Theory Hong Kong Online Store, Eligible Customers must enter the promotional code “theorymaster” provided to Eligible Customers at checkout. (5) General Terms and Conditions: The Discount does not apply to Bundles and permanent/core items. Save and except shopping mall coupons (where applicable) and designated gift offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.
LIMITED TIME FESTIVE OFFER
(1) Promotional Period: The Promotional Period is from 13 December, 2025 to 26 December, 2025 (both days inclusive). (2) Eligibility: All customers (collectively the “Eligible Customers”). (3) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (the “Theory Online Stores”). (4) How to enjoy this Promotion: During the Promotional Period, Eligible Customers can enjoy the following discounts on selected items (collectively the “Discount”) at Theory Online Stores: (1) a 25% discount on selected accessories; and (2) a 15% discount on selected regular-priced items. The Discount will automatically apply at checkout. (5) General Terms and Conditions: The Discount does not apply to Bundles. Save and except shopping mall coupons (where applicable) and designated gift offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. Customers who provide inaccurate information would not be eligible to enjoy this promotional offer. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
BUNDLE PROMOTION
(1) Promotional Period: The Promotional Period is from 1 July, 2025 until further notice. (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy an additional discount upon purchasing, as the case maybe, 2 or 3 items of the same style (as may be designated by Theory from time to time) in any size or color (collectively the “Designated Items”) in one single transaction at Theory Online Stores (collectively the “Discount”). The Designated items, and the number of Designated Items required to be purchased to unlock the Discount, will be specifically marked on Theory Online Stores. Customers are required to add the Designated Items into bag to unlock the amount of the Discount. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
MASTERCARD LIMITED TIME OFFER
(1) Promotional Period: (i) Theory Physical Stores (as defined below): 1 November, 2025 to 31 January, 2026 (both days inclusive). (ii) Theory Hong Kong Online Store: 1 November, 2025 to 31 January, 2026 (both days inclusive). (2) Eligibility: Mastercard Holders (collectively the “Eligible Customers”). (3) Designated Store in respect of this Promotion: (i) Theory Hong Kong Online Store at hk.theory.com, tw.theory.com, sg.theory.com, au.theory.com; and (ii) Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza (collectively “Theory Physical Stores”, together with Theory Hong Kong Online Store, the “Theory Stores”). (4) How to enjoy this Promotion: During the relevant Promotional Period(s), Eligible Customers can enjoy a 10% discount on regular-priced items at Theory Stores (the “Discount”) by fully settling all spending in respect of the relevant transaction by Mastercard. To enjoy the Discount for purchases made at Theory Hong Kong Online Store, Eligible Customers must enter the promotional code “theorymaster” provided to Eligible Customers at checkout. (5) General Terms and Conditions: The Discount does not apply to Bundles and permanent/core items. Save and except shopping mall coupons (where applicable) and designated gift offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.
LIMITED TIME FESTIVE OFFER
(1) Promotional Period: The Promotional Period is from 13 December, 2025 to 26 December, 2025 (both days inclusive). (2) Eligibility: All customers (collectively the “Eligible Customers”). (3) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (the “Theory Online Stores”). (4) How to enjoy this Promotion: During the Promotional Period, Eligible Customers can enjoy the following discounts on selected items (collectively the “Discount”) at Theory Online Stores: (1) a 25% discount on selected accessories; and (2) a 15% discount on selected regular-priced items. The Discount will automatically apply at checkout. (5) General Terms and Conditions: The Discount does not apply to Bundles. Save and except shopping mall coupons (where applicable) and designated gift offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts (where applicable), other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. Customers who provide inaccurate information would not be eligible to enjoy this promotional offer. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.