Singles' Day Offer | Save on Selected Fall Items. SHOP WOMEN SHOP MEN T&C apply
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Welcome Offer | Subscribed to enjoy special offer on your first full-price purchase. T&C apply.
Be Heard
Our Be Heard panel series empowers community through conversation. What began as a space to spotlight female entrepreneurs has branched out to encompass a range of topics including social justice and environmental causes.
Diversity + Inclusion
We seek, value, and celebrate diversity and inclusivity in our organization. Together, we are accountable for creating a culture that is built on curiosity, respect, and trust. We believe in having bold conversations that consciously seek a range of perspectives on issues that matter to our employees and our customers. By embracing our shared values and differences, we will establish common ground and an open, dynamic workspace. Through these commitments, we strive to bring meaningful positive impact to our company and communities.
Community
From volunteer opportunities like our annual Earth Day park clean up to food donation drives for City Harvest, we encourage our team to get involved in their communities. Internally, Theory and Uniqlo co-hosted a Sustainability Summit in 2021 uniting employees from both brands in think tanks that addressed community engagement initiatives, waste reduction, recycling, product repair, and more.
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Trending Products
Draped Midi Dress in Washed Twill
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Price reduced from
NT$ 16,200
to
NT$ 4,900
Single's Day Offer - Buy 2+ Extra 10% off
Fluid V-Neck Dress in Silk Georgette
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Price reduced from
NT$ 20,300
to
NT$ 6,100
Single's Day Offer - Buy 2+ Extra 10% off
Fluid V-Neck Dress in Silk Georgette
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Price reduced from
NT$ 20,300
to
NT$ 6,100
Single's Day Offer - Buy 2+ Extra 10% off
Fluid A-Line Pant in Silk Georgette
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Price reduced from
NT$ 13,100
to
NT$ 3,950
Single's Day Offer - Buy 2+ Extra 10% off
Draped Midi Dress in Washed Twill
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Price reduced from
NT$ 16,200
to
NT$ 8,100
Single's Day Offer - Buy 2+ Extra 10% off
Vented Pull-On Trousers in Washed Twill
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Price reduced from
NT$ 11,300
to
NT$ 3,400
Single's Day Offer - Buy 2+ Extra 10% off
U-Neck Tee in Stretch Rib
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Price reduced from
NT$ 7,250
to
NT$ 3,650
Single's Day Offer - Buy 2+ Extra 10% off
Exclusions
WELCOME OFFER
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Bundles items and discounted products (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
BUNDLE PROMOTION
(1) Promotional Period: The Promotional Period is from 1 July, 2025 until further notice. (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy an additional discount upon purchasing, as the case maybe, 2 or 3 items of the same style (as may be designated by Theory from time to time) in any size or color (collectively the “Designated Items”) in one single transaction at Theory Online Stores (collectively the “Discount”). The Designated items, and the number of Designated Items required to be purchased to unlock the Discount, will be specifically marked on Theory Online Stores. Customers are required to add the Designated Items into bag to unlock the amount of the Discount. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
FALL LIMITED-TIME OFFER
(1) Promotional Period: The Promotional Period is from 26 October 2026 to 22 November 2026 (both days inclusive). (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy a 30% discount (the “Discount”) on selected items (the “Eligible Items”) upon purchase in one single transaction at any Theory Store. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount applies to the Eligible Items only. Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and Conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
SINGLES’ DAY OFFER
(1) Promotional Period: The Promotional Period is from 9 November 2026 to 15 November 2026 (both days inclusive). (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy a 20% discount (the “Discount”) on selected items (the “Eligible Items”) upon purchase in one single transaction at any Theory Online Store. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount applies to the Eligible Items only. Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and Conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Bundles items and discounted products (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
BUNDLE PROMOTION
(1) Promotional Period: The Promotional Period is from 1 July, 2025 until further notice. (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy an additional discount upon purchasing, as the case maybe, 2 or 3 items of the same style (as may be designated by Theory from time to time) in any size or color (collectively the “Designated Items”) in one single transaction at Theory Online Stores (collectively the “Discount”). The Designated items, and the number of Designated Items required to be purchased to unlock the Discount, will be specifically marked on Theory Online Stores. Customers are required to add the Designated Items into bag to unlock the amount of the Discount. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
FALL LIMITED-TIME OFFER
(1) Promotional Period: The Promotional Period is from 26 October 2026 to 22 November 2026 (both days inclusive). (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy a 30% discount (the “Discount”) on selected items (the “Eligible Items”) upon purchase in one single transaction at any Theory Store. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount applies to the Eligible Items only. Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and Conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
SINGLES’ DAY OFFER
(1) Promotional Period: The Promotional Period is from 9 November 2026 to 15 November 2026 (both days inclusive). (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy a 20% discount (the “Discount”) on selected items (the “Eligible Items”) upon purchase in one single transaction at any Theory Online Store. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount applies to the Eligible Items only. Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. Theory reserves the right to amend these Terms and Conditions without prior notice. Theory reserves the right of final decision in case of any dispute.